Privacy Notice
This page explains what information we collect, how we use it, and the choices available to you when using this Website.
Information we collect
We collect information necessary to operate our Website and fulfill transactions.
- Online Purchases and Transactions. When you make a purchase, we collect information required to complete the transaction, such as billing and shipping address, telephone number, email address, and payment details processed by our payment providers; we do not store full payment card information on our systems.
- Account and Registration. If you create an account, we collect your name, email address, and related account credentials.
- Email Communications. If you subscribe to emails or contact us, we collect your name, email address, and related correspondence.
- Product Reviews and Submissions. If you submit reviews or other content, we collect the information you choose to provide, which may be visible to other users.
- Usage Data. We collect information about how the Website is used, including pages viewed, actions taken, and technical data such as IP address and device type.
- Cookies and Functional Data. We use cookies and similar technologies to enable core functionality such as shopping cart and checkout operations. These cookies are used for essential functionality and basic analytics, not for advertising purposes.
You may control cookies through your browser settings, and may opt out of analytics tracking using the control below.
You are not required to provide personal information to browse the Website, but certain features, such as purchases, require it.
Analytics and tracking
We use first-party analytics to understand and improve Website performance.
We use a self-hosted web analytics tool (Matomo) to measure general usage of the Website. This analytics system operates on a first-party basis and is not used for cross-site tracking, advertising, or data resale.
Analytics tracking is optional. You may disable it using the control below:
You may opt out of analytics tracking using the control above. If you clear your cookies or use a different device or browser, you may need to opt out again.
How we use information
Information is used to operate the Website, fulfill orders, and communicate with you.
- Process and fulfill transactions;
- Provide customer service and respond to inquiries;
- Send transactional communications related to orders;
- Send optional communications if you subscribe;
- Improve Website functionality and performance;
- Detect and prevent fraud or misuse.
Text messaging (SMS)
We may use text messaging to communicate with you regarding your orders or inquiries.
If you provide your phone number, we may use it to send transactional messages such as order updates, shipping notifications, or responses to customer service inquiries. We do not use SMS for unsolicited marketing or promotional campaigns.
Message frequency will vary based on your interactions with us. Standard message and data rates may apply depending on your mobile carrier.
You may opt out of receiving text messages at any time by replying STOP or by contacting us directly. We do not sell or share phone numbers with third parties for their marketing purposes.
Information sharing
We share information only as necessary to operate our business.
- Service Providers. We share information with service providers that support our operations, such as payment processors, shipping carriers, and other vendors necessary to operate our business.
- Legal Requirements. We may disclose information to comply with applicable law, legal process, or government requests.
- Business Transfers. Information may be transferred as part of a business transaction such as a sale or reorganization.
We do not sell personal information to third parties. We do not share personal information with third parties for their independent marketing purposes.
Data retention
We retain information as necessary for business and legal purposes.
Information is retained as required to fulfill transactions, maintain business records, comply with legal obligations, resolve disputes, enforce our agreements, and support ongoing customer relationships.
Security
We use reasonable measures to protect your information.
We employ security measures intended to be consistent with industry practices and take commercially reasonable steps to protect information from unauthorized access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your choices
You may access, update, or limit certain uses of your information.
- You may update account information through your account (if applicable);
- You may unsubscribe from email communications using the unsubscribe link;
- You may contact us to request updates or corrections.
Children
This Website is not intended for children under 13.
We do not knowingly collect personal information from children. If such information is identified, we will take appropriate steps to delete it.
International use
Information is processed in the United States.
By using this Website, you consent to the transfer and processing of information in the United States.
External websites
We are not responsible for third-party privacy practices.
This privacy notice applies only to this Website. Linked websites are subject to their own policies.
Contact
You may contact us with questions about this privacy notice or your information.
Please contact us using the information provided on our Contact page.
Changes to this notice
We may update this privacy notice from time to time.
Changes will be posted on this page with an updated revision date.
Our Impressum
Dive Gear Express® is the author and owner of this website. Dive Gear Express offers experienced divers an informative business where divers may purchase quality scuba diving equipment. We primarily do business on-line as an international e-commerce B2C retailer under the name DiveGearExpress.com and other domain names. In addition to retail consumer sales, we do B2B sales to smaller dive equipment retailers. We also do business as a South Florida local storefront retailer where we sell that same equipment along with dive training.
Dive Gear Express operates a 6,900 square foot showroom, office and warehouse located at Powerline Business Park in Deerfield Beach, Florida, USA. Retail business hours are 9:00AM to 4:30PM Monday through Friday (Eastern Time). We are a voting member of Diving Equipment and Marketing Association (DEMA). Dive Gear Express meets the standards of the International Association of Nitrox and Technical Divers as an IANTD Platinum Premier Full Service Technical Facility. We are a business member of DAN, the Divers Alert Network.
4100 N Powerline Rd STE E-1
Pompano Beach, FL 33073 USA
Voice: +1 954.977.6009
Dive Gear Express LLC is a U.S.-based, member-managed limited liability company that has elected S corporation tax treatment for federal income tax purposes. It was organized in 2010 in the State of Florida under document number #L10000111097, and our principal member-manager is Mr. Mark E. Derrick. We hold business licenses in Broward County and the City of Deerfield Beach.
Our primary business activity NAICS code (U.S. 2022) is 459110. Our D&B D-U-N-S Number is 054387391, our Federal Taxpayer ID (aka EIN) is 27-3788168, and we certify (Our Signed Form W-9 PDF) that we are not subject to backup withholding.
Our Commercial and Government Entity (CAGE) code is 79ZV5, our SAM.gov Unique Entity ID (UEI) is DLFVSNBDYKW6, and per NDAA Section 889 we represent (Our 889 Merchant Representation PDF) that we do not sell or use covered telecommunications equipment. We have adopted a Business Ethics and Compliance Policy.
The trademark gears logo with wordmark text “DIVE GEAR EXPRESS” is registered with the USPTO and is protected internationally through WIPO-administered registrations. Please see our Website Conditions of Use and related pages for additional information.
