Pink is the new black.
Mark Occasionally Tells This Pink Story....
In the 1990's I heard Tom Mount, a pioneering technical diver who was CEO of the IANTD training agency, give a presentation that included some characteristics of the diving marketplace. He credited the introduction of color choices for dive equipment with a substantial increase in the number of women entering the sport. Who was I to disagree, but I was reminded of this experience with pink dive gear...
"Around the time color was exploding on to the dive scene, I boarded a dive boat in the Florida panhandle with my bag full of all black and rather shabby dive gear. A few minutes later, a big burly guy walks on with two pink AL80 tanks and bungees them into the tank rack next to mine then walks back off. I had never seen pink tanks; I had not even known that color was available. He returns a while later with a pink dive bag, stows it under his seat, introduces himself and asks if I need a buddy. I answered that I did, but wasn't he diving with his wife? No, no wife was his reply.
"We agreed to buddy and the rather stout fellow starts gearing up. Out of the dive bag appears an obviously new regulator with pink hose wrap, pink hose protectors and even a pink face plate on the primary. Next out comes the brand new jacket style BCD, black but also with pink accent trim. Pink weight belt with pink vinyl coated weights and a pink plastic buckle, pink mask, pink snorkel and pink fins all follow, all clearly having never seen water. There were some other doodads the very recreational divers often seem to carry, including the mandatory BFK, all in pink. I had never seen such a determined effort to color coordinate dive gear.
"As he starts to pull on a pink patterned dive skin, I must have been sitting there with a peculiar look on my face because he sits down, looks over at me and says.... 20% off pink sale."