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Personal Information We Collect and How It Is Used

We are committed to protecting your privacy and ensuring that your information is kept confidential. We use this information primarily to provide a customized experience as you use our products and services and do not share this information with third parties except as described below.

Customer Purchases

You are asked to provide certain personal information when you purchase or intend to purchase from us and when you make returns, including such information as name, address, and telephone number. The personal information collected during the process is retained and used to manage your account (such as for billing and payment purposes) and deliver the product or service, or accept returns. You may choose not to provide this information; however, in most circumstances, we may be unable to complete the transaction.

Business Partners

Some products and services are offered in conjunction with a non-affiliated partner. To provide you with these products and services, the partner may need to collect and maintain personal information. For example, many of our products and services require registration of the customer name and contact information for the purposes of warranty. We may also generate non-identifying and aggregate profiles, for example the total number of customers in a particular geographic area, from information that our customers provide. We may share this information with our partners in order to administer the products or services offered.

Payment Security

You can shop at www.DiveGearExpress.com with confidence. We have partnered with Authorize.Net, a leading internet payment gateway since 1996, to accept credit cards payments safely and securely for our customers. The Authorize.Net Payment Gateway manages the complex routing of sensitive customer information through the credit card processing networks. See an online payments diagram to see how it works. Authorize.Net adheres to strict industry standards for payment processing, including:

  • Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions.
  • Industry leading encryption hardware and software methods and security protocols to protect customer information.
  • Compliance with the Payment Card Industry Data Security Standard (PCI DSS).
For additional information regarding the privacy of your sensitive cardholder data, please read the Authorize.Net Privacy Policy
www.DiveGearExpress.com is registered with the
Authorize.Net Verified Merchant Seal program.
Merchant Services

Responses to E-Mail Inquiries

When individuals send e-mail inquiries to us, the return e-mail address is used to answer the e-mail inquiry we receive. We do not use the return e-mail address for any other purpose.

"Cookies" and How We Use Them

Our Web site, together with trusted third parties, is placing and reading cookies on your browser local storage, or using web beacons and similar technologies to collect information in connection with Google website analytics programs and Shopsite virtual shopping cart. We use the information to provide virtual shopping cart functionality and for statistical purposes to improve our Web site.

Special Cases

We may disclose personal information or information regarding your use of our products or services if, for any reason, in our sole discretion, we believe that it is reasonable to do so, including: to satisfy laws, regulations, or governmental or legal requests for such information; to disclose information that is necessary to identify, contact, or bring legal action against someone who may be violating our terms and conditions or other policies; to operate or sell our business; or to protect our business and our customers.

Commitment to Data Security

We have security measures in place to protect the loss, misuse, and alteration of the information under our control. While we make reasonable effort to ensure the integrity and security of our data, we cannot guarantee that our security measures will prevent third-party entities from illegally obtaining this information.

Choice/Opt-Out of Communications

We may occasionally communicate with our customers about our products and services. We provide the opportunity to opt-out of receiving these communications from us. In addition you may opt-out by communicating with us using the Contact Us link below and requesting to opt-out of future communications. Please note that by electing to opt out of such communications, you may not receive notices regarding product safety recalls or operational safety concerns regarding our products and services.

Where to Direct Questions About Our Privacy Statement

If you have any questions about this Privacy Statement or the practices described herein, you may communicate with us at our address provided using the Contact Us link below.

Effective Date and Revisions to This Statement

This privacy policy is effective October 25, 2010. We reserve the right to revise, amend, or modify this statement, at any time and in any manner.


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To Encrypt or Not to Encrypt...

The Dive Gear Express website has always required encrypted communication for our checkout pages when private personal information must be entered. Dive Gear Express also fully supports encrypted communcation for our entire website via the https protocol . There is a small performance penalty for choosing to access a page on our site via an encrypted connection, about 1 second slower, but in many cases the benefits outweigh the very small loss of performance:

  • Eavesdropping is a concern especially when connecting through a wireless network, a company or school network, or a public computer such as an Internet café. Using encrypted communication gives significantly increased protection against eavesdropping and snooping your activities while visiting our website.
  • Some visitors have experienced an Internet connection that intermittently mangles our website. This mostly happens when connected over poor quality wireless or mobile networks. Using encryption improves communication data quality, since the encrypted connection has much better error detection than cleartext connections.
  • Some Internet access points, such as some 'free' public Wi-Fi networks, may inject third party advertising banners and popups into our web pages. Visiting our website via an encrypted connection blocks injected third party content.

If you don't see a green bar and/or closed padlock that most browsers display to indicate your connection is encrypted then clicking on the logo at the top of our home page (and only our home page) will encrypt your communications with our website for the balance of your visit. If you have a bookmark or favorite link for us, you can edit our address to read https://www.DiveGearExpress.com/ for future visits.


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